Publications
Founded in 2022 by Walmajarri woman, Brodie George, the brand's mission is to promote diversity and inclusion by featuring unedited women in their campaigns and on their website.
"I think with my brand, which is probably giving it a point of difference, is that it has a real community involvement feel. I'm not looking for big-name models," George told Mamamia's fashion podcast, Nothing To Wear.
Listen to the Podcast here
Read full article here
Jalayimiya Swim was recently featured on the cover of the NIT Style Up January 2024 edition.
"First Nations fashion brands stole the spotlight in 2023, and in 2024 the industry is switching things up as the standing of Indigenous-founded swimwear brands hit an all-time high. First Nations-founded and designed Jalayimiya Swim, launched in 2022 by designer Brodie George, creates Country-conscious swimwear that strives to inspire visibility and admiration for the oldest living cultures in the world. Having grown up in Fitzroy Crossing in WA’s Kimberley, designer Brodie George values community and culture above anything else".
Read the full article here
As accomplished First Nation designers, these inspiring women delve into various topics such as fashion, cultural influences, entrepreneurial spirit, the digital landscape's power, and the complex facets of modern society.
Listen to the Podcast HERE
Watch teaser clip here
Walmajarri designer Brodie George has been selected to showcase her label Jalayimiya Swim at the Flying Solo Runway during New York Fashion Week in September.
Created as an off-schedule event running alongside New York Fashion Week, Flying Solo strives to provide emerging designers with the opportunity to showcase and exhibit their work all whilst networking, with an established crowd of editors, press and media.
Read the full article here
Image: Michael Torres
Kimberly Aboriginal Fashion Textiles Art hosts runway event in Broome
Originally established as a Broome Fringe Festival event in 2022, this year saw the triumphant return of Kimberley Aboriginal Fashion Textiles Art (KAFTA) fashion runway.
Welcoming designers and creatives from across the Kimberly region, KAFTA’s fashion runway saw numerous brands, designers and artists showcase their work across both garments and accessories; Bianca Long, Marnin Studio, Ardi’ol, Jalayimiya Swim were just some of the many talented artists, designers and brands featured in the event's 2024 parade.
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Walmajarri designer Brodie George, also from Fitzroy Crossing, said Indigenous fashion helped start important conversations.
"I think fashion is seen as a surface level thing," she said.
"But I think by it being Aboriginal fashion, it starts the conversation, people start to ask questions and it opens up that conversation of the more in-depth and the levels of what is going underneath."
Read the full article here
Marni Project brings creative Fitzroy Valley businesswomen and local youth together to empower and inspire.
The project, run by Aboriginal resource centre Marra Worra Worra, introduced girls and women to three local artists; a swim wear designer, a jewellery designer and a photographer.
Over the course of a week the participants, mostly drawn from the Shooting Stars Program (an initiative which empowers Aboriginal girls and women) at Fitzroy Valley District High School, were involved in workshops designed to build their social and emotional wellbeing.
Read the full article here